Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity
type: Dataset
description: 5e éd. , 2012
issued: 2026-05-14T11:36:02.769443
language: en
modified: 2026-05-14T11:36:02.769448
contact point: Organization
  fn: CCSD
keyword: books
keyword: brand-equity
keyword: creating
keyword: evaluating
keyword: infoeu-reposemanticsbook
keyword: shsgestionmarkhumanities-and-social-sciencesbusiness-administrationdomainshsgestionmark
keyword: strategic-brand-management
landing page: https://hec.hal.science/hal-00788649

Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity
type: Distribution
format: HTML
issued: 2026-05-14T11:36:02.789356
modified: 2026-05-14T11:36:02.755003
access URL: https://hec.hal.science/hal-00788649

test_moissonnage_selune
type: Agent