Gérer le capital de marque : quelles implications opérationnelles ?
type: Dataset
description: International audience
issued: 2026-05-14T17:57:41.471028
language: fr
modified: 2026-05-14T17:57:41.471033
contact point: Organization
  fn: CCSD
keyword: capital-de-marque
keyword: gerer
keyword: implications-operationnelles
keyword: infoeu-reposemanticsarticle
keyword: journal-articles
keyword: shsgestionmarkhumanities-and-social-sciencesbusiness-administrationdomainshsgestionmark
landing page: 0779-7389

Gérer le capital de marque : quelles implications opérationnelles ?
type: Distribution
format: HTML
issued: 2026-05-14T17:57:41.482720
modified: 2026-05-14T17:57:41.455851
access URL: https://hec.hal.science/hal-00784121

test_moissonnage_selune
type: Agent