Opening the Black Box of Buzzing Bloggers; Understanding How Consumers Deal with the Tension between Authenticity and Commercialism in Seeded WOM Campaigns
type: Dataset
description: International audience
issued: 2026-05-20T13:15:20.403775
language: en
modified: 2026-05-20T13:15:20.403783
contact point: Organization
  fn: CCSD
keyword: authenticity
keyword: commercialism
keyword: consumers
keyword: infoeu-reposemanticsarticle
keyword: journal-articles
keyword: shsgestionmarkhumanities-and-social-sciencesbusiness-administrationdomainshsgestionmark
keyword: wom
keyword: word-of-mouth
landing page: Advances in Consumer Research

Opening the Black Box of Buzzing Bloggers; Understanding How Consumers Deal with the Tension between Authenticity and Commercialism in Seeded WOM Campaigns
type: Distribution
format: HTML
issued: 2026-05-20T13:15:20.514532
modified: 2026-05-20T13:15:20.333746
access URL: https://hec.hal.science/hal-00692099

test_moissonnage_selune
type: Agent