Consumers, not Brands: "Potterian" Marketing as a Potential Alternative to the Traditional Marketing Model in Fast Moving Consumer Goods
type: Dataset
issued: 2026-05-22T04:23:34.373369
language: en
modified: 2026-05-22T04:23:34.373374
contact point: Organization
  fn: CCSD
keyword: alternative
keyword: brands
keyword: conference-papers
keyword: consumer-goods
keyword: consumers
keyword: infoeu-reposemanticsconferenceobject
keyword: marketing-model
keyword: potterian-marketing
keyword: shsgestionmarkhumanities-and-social-sciencesbusiness-administrationdomainshsgestionmark
keyword: traditional
landing page: 36th EMAC Annual Conference

Consumers, not Brands: "Potterian" Marketing as a Potential Alternative to the Traditional Marketing Model in Fast Moving Consumer Goods
type: Distribution
format: HTML
issued: 2026-05-22T04:23:34.427982
modified: 2026-05-22T04:23:34.343880
access URL: https://hec.hal.science/hal-00686957

test_moissonnage_selune
type: Agent