Asymmetric Decoy Effects on Lower-Quality Versus Higher-Quality Brands: Meta-Analytic and Experimental Evidence
type: Distribution
access URL: https://hec.hal.science/hal-00670480
format: HTML
issued: 2026-05-28T14:41:46.305478
modified: 2026-05-28T14:41:46.233707

test_moissonnage_selune
type: Agent

Asymmetric Decoy Effects on Lower-Quality Versus Higher-Quality Brands: Meta-Analytic and Experimental Evidence
type: Dataset
contact point: Organization
  fn: CCSD
keyword: asymmetric-decoy-effects
keyword: experimental-evidence
keyword: meta-analytic
keyword: journal-articles
keyword: lower-quality-brands
keyword: shsgestionmarkhumanities-and-social-sciencesbusiness-administrationdomainshsgestionmark
keyword: infoeu-reposemanticsarticle
keyword: higher-quality-brands
landing page: 0093-5301
description: International audience
issued: 2026-05-28T14:41:46.253756
language: en
modified: 2026-05-28T14:41:46.253762