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Yield management practices in Indian and french hostels, a scale of measureme...
The literature of marketing has become interested lately in the strategic levers of yield management and their positive effect on the performance of businesses.... -
Yield management, market orientation and business performance in hotel industry
This work aims to investigate the impacts of the 'yield management' process and market orientation on overall business performance in the hotel industry in France. A... -
Yield management et performance dans l'hôtellerie
National audience
