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Yield management practices in Indian and french hostels, a scale of measureme...
The literature of marketing has become interested lately in the strategic levers of yield management and their positive effect on the performance of businesses.... -
Premières étapes de construction d'une mesure du sentiment de " chez soi " : ...
CAHIER DE RECHERCHE n°2012-03 E3 -
The impact of reward personalisation on frequent flyer programmes' gratificat...
International audience -
The effects of purchase orientations on perceived loyalty programmes' benefit...
International audience
