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Optimizing the Global Value Chain: An Analysis of the Automobile Industry
This article analyzes location strategies pursued by multinational corporations. The authors examine different conceptual frameworks proposed in the literature, in... -
Optimising the Global Value Chain: An Analysis of the Automobile Industry
International audience -
Management of Multinational Companies : A French Perspective
Multinational companies play a major role in the globalization process and contribute significantly to the creation of wealth in national economies. Today, there exist... -
Multinational Corporations (MNCs) and Enterprises (MNEs)
International audience -
Corporate Social Responsibility Boosts Value Creation at the Base of the Pyramid
Multinational enterprises (MNEs) have embraced the possibility to find growth or strategic opportunities by targeting the Base of the Pyramid (BoP) segment, while...
