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Faire rire ou faire peur ? Le rôle modérateur de l'attractivité de la source ...
This research compares the impact of two advertising tactics, humor versus fear appeals, while considering the moderating effects of two characteristics of the source,... -
The imaginaries of threat in films. Emergence of postmodern hero
This thesis shows how the imaginaries in films concerning the threat inherent to nature, technology or social issues emphasizes the mental climate developing nowadays.... -
Bumblebee vulnerability and conservation world-wide
International audience
