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Les applications des sciences humaines à la publicité : De la psychanalyse à ...
Applications of the human sciences to advertising: from the psychoanalysis to the implicit social cognition and the neuromarketing Abstract. The advertising executives... -
The Effectiveness of non-focal exposure to web banner ads
Nous montrons que des publicités sur internet non traitées en vision centrale sont tout de meme mémorisées et ont un impact sur l'attitude à l'égard de la marque,... -
Pairing correlations in the rotating nucleus discussed within the generator c...
The influence of nuclear rotation on pairing correlations is discussed using a simple solvable two-level model. Exact solutions are compared to approximate ones... -
Electrical conductivity modification in iron implanted MGO
Thanks to an experimentation, this research studies nonconscious effects of two broadcast sponsorships on attitude toward a new brand. This brand sponsors two... -
Second harmonic emission from an underdense laser-produced plasma and filamen...
Abstract Thanks to an experimentation, this research studies the effects of two broadcast sponsorships on implicit attitude toward a new brand. This brand sponsors two... -
$R_{p}$ violating SUSY searches at LEP up to $\sqrt s$ = 189 GeV
THE NONCONSCIOUS INFLUENCE OF ADVERTISING SEEN FURTIVELY AND AT ONCE FORGOTTEN: A SOCIAL COGNITIVE METHOD APPLIED TO INTERNET Abstract We present a method to study... -
Rotational bands in the doubly magic nucleus $^{56}$Ni
Thanks to an experimentation, this research studies nonconscious effects of two broadcast sponsorships on attitude toward a new brand. This brand sponsors two... -
The Clover : a New Generation of Composite Ge Detectors
Abstract Thanks to an experimentation, this research studies the effects of two broadcast sponsorships on implicit attitude toward a new brand. This brand sponsors two... -
Periodic vacuum and particles in two dimensions
THE NONCONSCIOUS INFLUENCE OF ADVERTISING SEEN FURTIVELY AND AT ONCE FORGOTTEN: A SOCIAL COGNITIVE METHOD APPLIED TO INTERNET Abstract We present a method to study... -
The recoil shadow anisotropy method
Thanks to an experimentation, this research studies nonconscious effects of two broadcast sponsorships on attitude toward a new brand. This brand sponsors two... -
Measurements of vector and tensor analysing powers for 191 and 395 MeV deuter...
Abstract Thanks to an experimentation, this research studies the effects of two broadcast sponsorships on implicit attitude toward a new brand. This brand sponsors two... -
Non-conscious Effects of Marketing Communication and Implicit Attitude Change...
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