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Faire rire ou faire peur ? Le rôle modérateur de l'attractivité de la source ...
This research compares the impact of two advertising tactics, humor versus fear appeals, while considering the moderating effects of two characteristics of the source,... -
ironie et sur-énonciation
Irony and sur-enunciation Abstract: This paper revisits the notion of irony by explaining the nature of the double enunciative game with respect to the notions of... -
Rire en ville. Rire de la ville
International audience
