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Diagnostiquer la proximité perçue en vente directe de produits alimentaires
Assessing the perceived proximity in direct selling of food products In line with the Editorial of Décisions Marketing "Is proximity a new marketing trend?", the aim... -
A Theory of Agricultural Marketing Cooperatives with Direct selling
We build a theoretical model to study a market structure of a marketing cooperative with direct selling, in which many farmers are members of an agricultural marketing... -
A theory of agricultural marketing cooperatives with direct selling
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