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Réactions des consommateurs à un accroissement des parts de linéaires allouée...
This research investigates consumers' reactions in store to an increase of the self space devoted to store brands. The experiment conducted in a store laboratory shows... -
Theoretical versus actual product variety: How much customisation do customer...
The purpose of this paper is to challenge the common claim of "infinite variety" being demanded in the marketplace by measuring not just how much variety theoretically... -
Social interactions as a food learning support: the case of the French school...
International audience -
The impact of reward personalisation on frequent flyer programmes' gratificat...
International audience -
Decision and risk analysis for an air carrier under fuzzy conditions
International audience -
A cross-cultural exploratory content analysis of the perception of luxury fro...
International audience -
Household behaviour and food consumption
This chapter looks at the impact of instruments directly targeting consumers' choices concerning food consumption, such as organic labelling and raising awareness...
